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WE ARE EDWARD,
NICE TO E-MEET YOU

DIGITAL DESIGN TECHNOLOGIES represent an important opportunity for physical production, but the current disconnect between the two remains a challenge for many fashion creators and manufacturers. EDWARD.digital wants to bridge this gap and enable creators to fully utilise their digital skills to create and produce physical fashion in a more sustainable, accessible, and efficient way.

EDWARD.digital was born from a collaborative effort to find better ways of making clothing. It was started by Dominic Sluiter, who has extensive experience in leading digital transformation in fashion, and Stella Walker, teaching at HVA’s AMFI with a background in product creation, production and digital process. Together, they started to use their network to explore how a new generation would want to design. Along the way, they were joined by Diane Wallinger, a talented designer with a wide range of digital skills, who has built her own physical collection and worked for the first digital fashion house, The Fabricant. 


Together, they aim to use digitization, innovation and disruption to enable and foster the relationship between creators and manufacturers.

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WE BELIEVE WE CAN CREATE A RUNWAY FOR A NEW GENERATION OF MAKERS, ONE THAT GIVES THEM THE POWER TO DISRUPT THE WAY WE MAKE PRODUCTS AND REINVENT HOW WE DO BUSINESS.

BUT, WHY EDWARD? Because like polish avant-garde artist Edward Krasiński, who made installations combining photography and objects, we use existing tools and technology in a new way, to create a totally different reality. Krasiński first used the blue strip that would become his trademark in 1968. He progressed from simply sticking the strip in surprising places to making assemblage constructions that incorporated it. 

‘I WANTED TO “PULL” SOMETHING OUT OF THE WALL; I FRAMED PARTS OF REALITY, LIKE A FRAGMENT OF MY DOOR WITH THE HANDLE AND THE FRAME AND MADE A PICTURE OUT OF IT.’ 

Krasiński in Breitwieser, p.22

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